57
foot scrub
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.35–$34.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good$12.77avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Market size
Okay$163K$163K/yr · 187K searches
Review moat
Bad11,295.12avg incumbent reviews — the moat a new listing must climb