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52

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Worth a look

Shows low returns (1.3%), but a small market ($63K/yr) keeps it on the watch list.

Market size 16Growth 21Conversion 59Competition 82Returns 89Price range 62Avg price 34Brand share 67Review moat 49Quality gap 57

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good$3.98–$32.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,631.36

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.04

avg listing price — sweet spot $15–$100

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

Market size

Bad$63K

$63K/yr · 123K searches

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