64
foaming hand soap
Launch itA $5.7M/yr market growing +8.7% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$5.7M$5.7M/yr · 3.3M searches
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Price range
Good$2.50–$45.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,055.68avg incumbent reviews — the moat a new listing must climb