43
foam hair rollers
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Good$387K$387K/yr · 629K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.43avg listing price — sweet spot $15–$100
Review moat
Bad6,379.41avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.89–$17.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.5%90-day search growth — must beat 0% to launch