63
flora and curl
Launch itA $3.5M/yr market growing +16.3% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$3.5M$3.5M/yr · 1.2M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$26.92avg listing price — sweet spot $15–$100
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Price range
Great$6.58–$57.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,844.04avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand