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firming body lotion
Launch itA $1.2M/yr market growing +62.7% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 790K searches
Growth
Great+62.7%90-day search growth — must beat 0% to launch
Avg price
Good$14.08avg listing price — sweet spot $15–$100
Price range
Good$6.81–$27.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,112.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand