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finishing spray hair
Launch itA $1.5M/yr market growing +15.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 708K searches
Avg price
Great$19.56avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good$6.63–$36.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,383.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand