51
fenty body butter
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great$14.59–$32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.68avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Market size
Good$845K$845K/yr · 485K searches
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,567.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand