37
felicia leatherwood detangling brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.59avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Price range
Good$7.32–$23.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 49K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Review moat
Bad36,425.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand