51
feeling fresh deodorant avon
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$28.33avg listing price — sweet spot $15–$100
Price range
Great$7.32–$51.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good569.88avg incumbent reviews — the moat a new listing must climb
Market size
Good$521K$521K/yr · 366K searches
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand