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51

fatboy

Worth a look

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 45Growth 27Conversion 88Competition 7Returns 95Price range 62Avg price 95Brand share 0Review moat 83Quality gap 83

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.19

avg listing price — sweet spot $15–$100

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great338.13

avg incumbent reviews — the moat a new listing must climb

Price range

Good$19.22–$149.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$241K

$241K/yr · 63K searches

Growth

Okay+1.6%

90-day search growth — must beat 0% to launch

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Reviews