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fairy lashes
Skip itSoft demand (-5.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,345.26avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$7.98–$21.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.50avg listing price — sweet spot $15–$100
Market size
Okay$173K$173K/yr · 258K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.9%90-day search growth — must beat 0% to launch