57
fair and white body lotion
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$25.67avg listing price — sweet spot $15–$100
Price range
Great$5.63–$58.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good721.45avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$237K$237K/yr · 198K searches
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand