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fade guide
Skip itSoft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Price range
Great$6.50–$41.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,220.87avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$73K$73K/yr · 122K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch