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Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 877K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.56avg listing price — sweet spot $15–$100
Price range
Okay$2.99–$22.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,140.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand