45
facial tallow
Skip itSoft demand (-42.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Price range
Great$7.30–$39.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,090.8avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad$63K$63K/yr · 29K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier