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face wipes for oily skin
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good$636K$636K/yr · 210K searches
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.87–$18.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,101.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand