56
face wash
Launch itA $33.0M/yr market growing +3.8% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$33.0M$33.0M/yr · 20.5M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.38avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Price range
Okay$4.21–$18.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad44,112.93avg incumbent reviews — the moat a new listing must climb