47
face wash and moisturizer set
Skip itSoft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.41avg listing price — sweet spot $15–$100
Price range
Great$9.01–$43.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 181K searches
Review moat
Bad5,961.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.4%90-day search growth — must beat 0% to launch