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73

face tape

Worth a look

Shows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 85Growth 20Conversion 62Competition 91Returns 96Price range 68Avg price 74Brand share 83Review moat 49Quality gap 100

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Market size

Great$1.4M

$1.4M/yr · 1.7M searches

Brand share

Great52%

top-5 brand share — no brand owns this niche

Avg price

Good$14.93

avg listing price — sweet spot $15–$100

Price range

Good$5.68–$34.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,597.57

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Reviews