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Launch itA $1.3M/yr market growing +1.7% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$20.15avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 773K searches
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Great$8.02–$40.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,328.43avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.7%90-day search growth — must beat 0% to launch