66
face scrub
Worth a lookShows a $6.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.6M$6.6M/yr · 6.1M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Good$4.19–$32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Review moat
Bad18,196.98avg incumbent reviews — the moat a new listing must climb