53
face roller
Worth a lookShows low returns (1.3%), but soft demand (-14.7% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 1.5M searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.47–$32.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.30avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,515.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.7%90-day search growth — must beat 0% to launch