55
face mask skin care
Worth a lookShows low returns (0.8%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 2.4M searches
Avg price
Great$15.47avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$8.67–$21.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,935.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.3%90-day search growth — must beat 0% to launch