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face mask brush
Skip itPrices mostly outside the sweet spot ($3.98–$7.81) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Market size
Good$350K$350K/yr · 572K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,495.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Avg price
Bad$5.82avg listing price — sweet spot $15–$100
Price range
Bad$3.98–$7.81cheapest to priciest tracked listing — scored on the share inside $15–$100