46
face exfoliator sponge
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good$641K$641K/yr · 318K searches
Price range
Good$4.93–$27.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,235.44avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand