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face balm
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$19.46avg listing price — sweet spot $15–$100
Price range
Great$8.94–$33.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good587.21avg incumbent reviews — the moat a new listing must climb
Market size
Good$508K$508K/yr · 504K searches
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse