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eyeshadow shields
Skip itPrices mostly outside the sweet spot ($4.78–$14.93) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good668.75avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.29avg listing price — sweet spot $15–$100
Growth
Bad-32.5%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 41K searches
Price range
Bad$4.78–$14.93cheapest to priciest tracked listing — scored on the share inside $15–$100