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eyeshadow palette
Worth a lookShows a $4.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$4.4M$4.4M/yr · 11.6M searches
Competition
Great26%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$1.94–$45.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.00avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Review moat
Bad8,364.7avg incumbent reviews — the moat a new listing must climb