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eyeshadow applicators
Skip itPrices mostly outside the sweet spot ($3.78–$9.95) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Good$411K$411K/yr · 447K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,867.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Avg price
Bad$5.83avg listing price — sweet spot $15–$100
Price range
Bad$3.78–$9.95cheapest to priciest tracked listing — scored on the share inside $15–$100