61
eyeliner
Worth a lookShows a $9.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$9.6M$9.6M/yr · 11.2M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$1.07–$27.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Avg price
Bad$8.09avg listing price — sweet spot $15–$100
Review moat
Bad32,191.74avg incumbent reviews — the moat a new listing must climb