57
eyeliner stamp
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great$938K$938K/yr · 1.4M searches
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.95avg listing price — sweet spot $15–$100
Price range
Okay$3.99–$21.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,952.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand