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eyelid mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.77avg listing price — sweet spot $15–$100
Price range
Incredible$15.10–$30.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great244.43avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$170K$170K/yr · 206K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-41.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand