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eyelash tint
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.2M$1.2M/yr · 1.0M searches
Avg price
Great$17.30avg listing price — sweet spot $15–$100
Price range
Great$9.44–$38.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,269.82avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf