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eyeko mascara
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$17.33avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good942.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$9.87–$23.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$24K$24K/yr · 26K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock