60
eyebrow wax
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Market size
Great$994K$994K/yr · 1.2M searches
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$3.60–$27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.56avg listing price — sweet spot $15–$100
Review moat
Bad5,657.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Signals Out of Stock