55
eyebrow scissors
Worth a lookShows searches that convert (12.9% search→purchase), but soft demand (-11.8% this quarter) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 1.0M searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,321.37avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.89–$19.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Growth
Bad-11.8%90-day search growth — must beat 0% to launch