47
eyebrow ruler
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,213avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.29–$20.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.77avg listing price — sweet spot $15–$100
Market size
Bad$78K$78K/yr · 162K searches
Growth
Bad-25.4%90-day search growth — must beat 0% to launch