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eyebrow powder
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.71–$33.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.23avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$422K$422K/yr · 708K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,723.84avg incumbent reviews — the moat a new listing must climb