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eyebrow mascara
Worth a lookShows low returns (0.7%), but soft demand (-8.7% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$271K$271K/yr · 429K searches
Price range
Okay$3.26–$22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.88avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad9,594.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch