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eyebrow crayon
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+36.4%90-day search growth — must beat 0% to launch
Avg price
Good$13.04avg listing price — sweet spot $15–$100
Price range
Good$5.11–$28.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$213K$213K/yr · 271K searches
Review moat
Bad12,224.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand