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eyebrow brush
Worth a lookShows low returns (0.6%), but pricing outside the sweet spot ($6.37 avg) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 1.5M searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,790.04avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.89–$18.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Avg price
Bad$6.37avg listing price — sweet spot $15–$100
Signals No Dominant Brand