59
eye sunscreen
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$26.51avg listing price — sweet spot $15–$100
Price range
Great$5.95–$72.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,264.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 64K searches