30
eye shimmer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,629.43avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.52avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 190K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.69–$12.95cheapest to priciest tracked listing — scored on the share inside $15–$100