56
eye shadow stick
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$1.94–$33.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$144K$144K/yr · 501K searches
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Review moat
Bad12,512.77avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand