59
eye roller
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$4.47–$39.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$686K$686K/yr · 739K searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$13.41avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,371.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.3%90-day search growth — must beat 0% to launch