60
eye pads
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$13.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.41–$24.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$217K$217K/yr · 163K searches
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,027.83avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand