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eye makeup remover lotion
Skip itA concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Review moat
Bad7,800.17avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.93–$16.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 33K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf
Signals Low Review Barrier