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eye balm
Worth a lookShows low returns (0.8%), but a concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.53avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 892K searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.95–$30.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad10,602.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf