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extreme dry skin lotion
Worth a lookShows searches that convert (17.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$3.8M$3.8M/yr · 2.0M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.98avg listing price — sweet spot $15–$100
Price range
Okay$3.48–$19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Review moat
Bad20,277.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand